Motivated Sellers

I was having a chat with one of my agents today and we were speaking about seller motivation in the context of our earlier sales meeting and how it can best be determined.

Besides the topic of marketing, of course, most agents spend too much time discussing PRICE with a seller when listing, instead of getting down to the really important issue SELLER MOTIVATION.

Before you ask the key question it helps a great deal if you contextualise… so for example…

“For me to provide the marketing strategy that will best achieve your objectives I need to know your time frames, so …. ideally, when do you need to move?”